![]() ![]() ![]() 15 years of cumulative stock returns at/ below the general stock market.To identify “great” companies, Collin and his research team started with 1,435 good companies, examined their performance over 40 years, and identified 11 companies that became great, namely Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo. In this free Good to Great summary, we’ll give a synopsis the 6 ingredients to transit from good to great, and how they come together with the Flywheel/ Doom Loop to generate massive momentum over time. Can a company make the transition from good to great? If so, how? Through extensive research and analysis, Jim Collins identified a number of timeless principles that helped a small group of companies to break away from the rest and consistently outperform the market.
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